If you sell on the Internet, chances are that one of the most common types of sales letters you’ll write is one to sell an information product.
You might be selling an ebook, a special report, an e-course, a real book, a home study course, a group coaching program — the list of information products is a mile long.
So how do you go about tackling a sales letter to sell an information product? What copy elements should be included (or not included)?
After personally writing dozens of sales letters to sell information products, I finally decided to list out all the copy elements that go into this particular kind of sales letter.
I think you’ll find it particularly helpful to have this list printed out so you can reference it while you write. So without further ado…
- How to Write a Sales Letter to Fill a Seminar, Workshop, or Live Event
- Order Links vs. Order Buttons
- How to Write Bullets that Penetrate Your Prospect’s Natural Buying Defenses
- The Gold in Your Mailbox: How to Build a Swipe File of Profitable Direct Mail Letters
- 47 Questions to Ask Yourself Once You’ve Finished Writing a Promotion