How to Write a Sales Letter to Sell an Information Product

by Ryan Healy · 4 comments

in Copywriting,Templates

If you sell on the Internet, chances are that one of the most common types of sales letters you’ll write is one to sell an information product.

You might be selling an ebook, a special report, an e-course, a real book, a home study course, a group coaching program — the list of information products is a mile long.

So how do you go about tackling a sales letter to sell an information product? What copy elements should be included (or not included)?

After personally writing dozens of sales letters to sell information products, I finally decided to list out all the copy elements that go into this particular kind of sales letter.

I think you’ll find it particularly helpful to have this list printed out so you can reference it while you write. So without further ado…

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How to Write A Sales Letter « Freelance Writing Workshop
April 8, 2011 at 3:36 pm

{ 3 comments… read them below or add one }

1 Ben Settle February 6, 2010 at 2:55 am

I love how GB breaks a bunch of goo-roo “rules” in his letter. No PS, times font (which is supposed to suck for website reading), PDF order form you have to print out, no credit card option, no multiple order links, lots of big block paragraphs, no highlighting in it, no video (or audio), etc.


2 Ryan Healy February 6, 2010 at 8:05 am

@Ben – That’s the thing about “rules.” They’re useful for learning, but not necessarily useful for becoming the best copywriter you can be.


3 Mike Morgan March 22, 2010 at 2:37 pm

Goes to prove, killer salesmanship trumps “rules” everytime…

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