How to Write a Sales Letter to Fill a Seminar, Workshop, or Live Event

by Ryan Healy · 2 comments

in Copywriting,Templates

Ever notice how most of the guys and gals who achieve extraordinary success speak at seminars on a regular basis?

There’s just something about public speaking that sets a person apart from all the experts who prefer to hide behind their laptops.

In this post, I want to share with you the copy elements that should be included in a sales letter to fill a seminar, workshop, or live event. I’m also going to share a few insights I’ve picked up over the years.

Whether you end up using this information to help fill your own event — or another person’s event — is up to you. Either way, it will make filling an event easier.

I’ll list out all the copy elements in just a minute. But first…

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December 6, 2010 at 10:29 am

{ 1 comment… read it below or add one }

1 Scott Birkhead February 1, 2010 at 6:29 pm

Ryan –

Thanks for these…I keep getting great tactical nuggets from these. I’m about to re-write the sales letter for my 5-Week “Bobsled Run” Job Seeker Group Coaching program and you’ve made me realize I need some additional points…and probably some whittling down of the copy.

I will also pull out the Cheat Sheet you sent and make sure I go through it too!

( is the current/original if you want to take a look).


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