Have you ever heard of Kaizen? It’s the idea of constant gradual improvement. If you can get just a little bit better every day, it won’t be long before you’ve made huge, noticeable improvements.
One way you can apply the concept of Kaizen to your copywriting is to start split-testing. This is one of those things lots of people talk about, but few people actually do.
In case you don’t know, a basic A/B split-test is where you compare two different versions of a sales letter to see which one converts more prospects into customers.
Each version of the letter might be wildly different. Or, if you’re short on ideas, the two versions may actually be quite similar, with only minor differences.
I’m always amazed by the little changes that make a big difference. For instance, in the 7-minute video that follows, I share with you a two-word change that increased response by 28.2%. What two words am I talking about? Well, you’ll have to click the Play button to find out…