Video: How to Set Up Your First Split-Test

by Ryan Healy · 1 comment

in Copywriting,Split-tests

I’ve set up somewhere between 50 and 100 different split-tests. I don’t know the exact figure because I’ve never tracked it. Plus, the tests I’ve conducted are divided between multiple Google accounts, therefore difficult to track.

Anyhow, during the last video, I shared some interesting split-test results with you.

Today, I want to show you how to set up your first split-test. It’s actually not that difficult. Once you get the hang of it, it should take you no more than about 5-10 minutes to set up a new test.

What’s interesting about this video is you get to see me set up a new test on my own web site, but you don’t get to see the outcome… yet. That’s because this is a brand new test. I don’t even know the outcome!

So as you watch, take a look at both versions of the page and decide which one you think will win, and why. I’ll create a new video in a few weeks to let you know the outcome of this test.

Alright, enough of my yapping. Watch the 21-minute video “Setting Up Your First Split-Test” below.


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Video: Split Test Results of Opt-in Page
December 7, 2010 at 2:56 pm

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