Video: Split Test Results of Opt-in Page

by Ryan Healy · 2 comments

in Copywriting,Split-tests

Two months ago I created a video showing you how to set up a split-test using Google’s Website Optimizer.

I used my own opt-in page for the test — and I actually didn’t know which variation was going to win. Well, now I know.

In fact, one version absolutely killed the other version. I don’t use the term “killed” lightly. The winning page won by almost double.

I recorded a new 6-minute video for you. In this video I reveal the winning page, plus a few thoughts as to why the winning version won.

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{ 2 comments… read them below or add one }

1 kbraden09 February 9, 2011 at 3:47 pm

Dear Sir,

I’ve heard that many people don’t trust google analytics and feel that the data will be used by google to further deepen their position on the web…are there any other pieces of software that you suggest to begin split testing, other than google. I’ve heard Paul Hancox has testing software and ad tracker seems to be a source of some sort. Please provide any low cost solutions to this problem, if possible.


2 Ryan Healy March 2, 2011 at 8:09 pm

There’s one new service coming out this month (March 2011) called iTrackerPro. It has analytics data, heat maps, and A/B split-testing capability. I’ve been a beta user, and the service looks very promising. When it launches, there will be a free level of service. You can check it out here:


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