Good Sales Copy Is a Well-Manicured Lawn

by Ryan Healy · 1 comment

in Advertising,Copywriting

Good sales copy is a well-manicured lawn.

There are probably dozens of metaphors that I could have used to describe good sales copy, but this is the one that’s stuck with me.

While it may seem like a strange metaphor, it will make perfect sense in just a few minutes. And it will help you write better copy, too.

Please login now or become a Copywriting Code Member to access the rest of this content.

Similar Posts:

{ 1 comment… read it below or add one }

1 ibelanger August 28, 2012 at 9:53 am

Great analogy Ryan!

I especially think that “Earth = Your Mind” is one of the most important. Keeping the creativity flowing can be very difficult, but if you can keep it flowing, then the ideas will spring up, like grass.

Great post Ryan!

Ian of IM Graphic Designs

Leave a Comment

Security Code:

Previous post:

Next post: