Good Sales Copy Is a Well-Manicured Lawn

Good sales copy is a well-manicured lawn.

There are probably dozens of metaphors that I could have used to describe good sales copy, but this is the one that’s stuck with me.

While it may seem like a strange metaphor, it will make perfect sense in just a few minutes. And it will help you write better copy, too.

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Tagged as: Blades Of Grass, Copywriter, Fertile Ground, Fertile Mind, Grass Seed, Growing Grass, Metaphor, Metaphors, Miracle, Nuggets, Perfect Sense, Phrases, Product Consumption, Raw Earth, Seeds, Spout, Sun Water, Taking Root