As you know, Copywriting Code is a membership site that teaches you how to write direct response copy.
Direct response copy is copy designed to get an immediate action, usually in the form of a sale. It is “salesmanship in print… salesmanship multiplied,” as John E. Kennedy said.
With that in mind, all the articles and videos you’ll find inside Copywriting Code have been created with an eye toward teaching you the art and science of direct response copywriting — the art and science of generating sales through the written word.
To get the most out of Copywriting Code, here’s what I recommend:
1. Use the autoresponder email series to help you consume all the content on this site.
Every time I write a new article, I add it to the autoresponder series. So you’ll be automatically directed to every post on this site at one point or another.
This way you’ll never feel like you have to “cram” and read everything at once. Most of the articles on this site are 1,000 to 2,000 words in length. Some are even longer.
Since these are in-depth articles, you’ll probably only want to read one or two at a time anyway.
2. Browse or search for articles that solve a problem you currently have.
The copywriting lessons on this site cover a wide range of experience, from beginner to advanced.
If you’re just getting started, then look for some of the introductory copywriting lessons. If you’re advanced, you may want to jump right into some of the split-test results I’ve reported here.
You can use the search box to search for specific keywords. Or you can browse by clicking on the Categories or Tags in the left-hand column.
3. Print articles you’d like to keep.
Many of the articles on this site are “print-worthy.” If you print them out, you may want to get a 3-ring binder to store them. That way you can easily review them anytime you want — even when your computer is turned off.
4. Periodically review “core” copywriting lessons.
It’s very easy to read something quickly, be inspired… and then forget all about what you just read. I think this happens because there’s just so much information out there these days.
To really get value from something, you should read it twice. One of my colleagues will actually read a book 10+ times to milk every drop of value he can from it.
And here’s the interesting part: When you read something a second, third, or fourth time, you’ll learn new things each time. So there’s a multiplying effect that comes from reading something more than once.
5. Set aside a certain day of the week or month for learning more about copywriting.
Maybe you decide to study copywriting on Saturday morning or Wednesday at lunch time or Tuesday evening.
Take that time you’ve set aside to come check in at CopywritingCode.com. Read an article you haven’t gotten to yet. Or read a new article that’s recently been published.
But whatever you do — make sure you continue to learn as much as you can about direct response copywriting. It is the most profitable skill I’ve ever learned; and I firmly believe it may also be the most profitable skill YOU ever learn.
6. Ask me a specific question about copywriting.
Last, but certainly not least, feel free to ask me any specific question you have about copywriting.
I will either direct you to an article where I’ve already answered the question… or I may even write a brand new article just to answer your question.
Want to submit your question? Just email me at firstname.lastname@example.org.
-Ryan M. Healy
P.S. If you’re not yet a Copywriting Code member, please activate your membership here.