6 Forms of Proof that Boost Web Copy Conversions

by Ryan Healy · 2 comments

in Conversion,Copywriting

As I write this, consumers are becoming more skeptical of online sales claims than they’ve ever been.

If you are selling anything on the web, you are automatically assumed to be guilty of lying or, at the very best, exaggerating. And in order to make the sale and earn a new customer, you must definitively prove the claims you’ve made.

How do you prove your claims? By offering proof, of course.

I have come up with 6 different forms of proof that instantly boost web copy conversions. Add to your web copy as many forms of proof as you can and your conversions are practically guaranteed to go up.

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1 Brian Z March 7, 2011 at 10:01 am

I’m liking what you did with this blog. You’d be able to run Adwords here with no problem – I THINK:)

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