Is Selling to Women Different than Selling to Men?

by Ryan Healy · 1 comment

in Copywriting,Voice

A long-time Copywriting Code subscriber asks the following question:

How do you write copy for women vs. men as I hear that it needs to be different?

Very few markets are 100% women or 100% men, but often a market will be made up primarily of one or the other.

If you know the majority of your target market is comprised of women, you will naturally choose a different tone when writing to them than you would when writing to men.

And vice versa.

But the questions still remain: How exactly do you sell to women? How exactly do you sell to men? What are the differences?

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{ 1 comment… read it below or add one }

1 wsutton May 14, 2012 at 4:55 pm

Spend ONE DAY shopping with a woman and simply observe… I see my wife SHOP different, I watch what catches her eyes and then what makes her pull out the CASH… a lesson in itself!

Thanks for the post!

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