A long-time Copywriting Code subscriber asks the following question:
How do you write copy for women vs. men as I hear that it needs to be different?
Very few markets are 100% women or 100% men, but often a market will be made up primarily of one or the other.
If you know the majority of your target market is comprised of women, you will naturally choose a different tone when writing to them than you would when writing to men.
And vice versa.
But the questions still remain: How exactly do you sell to women? How exactly do you sell to men? What are the differences?