Is Selling to Women Different than Selling to Men?

A long-time Copywriting Code subscriber asks the following question:

How do you write copy for women vs. men as I hear that it needs to be different?

Very few markets are 100% women or 100% men, but often a market will be made up primarily of one or the other.

If you know the majority of your target market is comprised of women, you will naturally choose a different tone when writing to them than you would when writing to men.

And vice versa.

But the questions still remain: How exactly do you sell to women? How exactly do you sell to men? What are the differences?

Please login now or become a Copywriting Code Member to access the rest of this content.

Similar Posts:

• Know Who You’re Advertising To (And It Isn’t Everybody!)
• Copywriting Secrets from the Movie Avatar
• Copywriting Simplified
• A Killer Testimonial that Actually Reduced Response!
• 42 Questions to Ask Yourself Once You’ve Finished Writing a Promotion

Tagged as: copywriting voice, Descriptive Words, Earning Power, Emotion, Fallacy, how women think, Logic, Logical Reasons, selling to men, selling to women, target market, Tone Of Voice