In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”
At the time Pressfield wrote this, it was probably fairly accurate. Today, I think the observation deserves to be expanded. It’s more like this:
“It’s not the writing part that’s hard. What’s hard is sitting down to write, turning off all distractions, and actually writing the first sentence.”
I recently published a post on my other blog about how much time is lost in transition. It’s all the starting and stopping — like a car in a traffic jam — that crushes momentum and brings productivity to a grinding halt.
With that in mind, I offer these productivity tips for copywriters and anybody else who writes copy.