A Copywriting Code member writes:
“I was wondering if you can offer some tips on how to write good openers. I already have some basic templates for writing openers but it would be great to read your take on it.”
First, in case you don’t know, an “opener” is simply how you open a sales letter or sales message after the headline and subhead. The opener is generally the first sentence or paragraph or possibly a series of two or three short paragraphs.
Next to the headline and subhead, how you open your sales message will have the largest effect on how well the piece works.
There are a few different approaches to writing openers, and we’ll cover all of them in this lesson. So let’s get started…