3 Unexpected Rules for Writing Blog Post Titles that Demand Attention

by Ryan Healy · 3 comments

in Copywriting

Writing blog post titles is part art, part science. And it can take years to master.

I mean, why on earth does one blog post attract readers like flies to cow pies… while another one languishes like an awkward girl at a homecoming dance?

Sometimes there just doesn’t seem to be any rhyme or reason for the massive “readership disparity” between one post and another.

Fortunately, success leaves clues. So over time we can reverse-engineer the reasons for the popularity of our most-read posts. And one of the biggest secrets I’ve ever discovered is…

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{ 3 comments… read them below or add one }

1 Marya Miller January 12, 2010 at 2:08 pm

I think one reason posts with titles that “limit” things to a specific number – 7 reasons, 5 tips, etc – succeed so well is precisely because of the problem of information overload. It promises a “quick fix” in easily manageable information.

2 Ben Settle February 6, 2010 at 2:59 am

That Lifelock blot title kicks some serious bootox, Mr. Healymonster.

Whatever happened to them anyway?

Did they turn out to be charlatans or the real deal?


3 Ryan Healy February 6, 2010 at 8:02 am

@Marya – Great point. Anytime you can provide lots of value in a relatively short space, you’ve got a winner.

@Ben – Thank you. I checked in on them about a month or two ago and they seemed to be kicking up their advertising again. They might be the real deal — I assume they really do use Scott’s SSN — but I still don’t like a few things about the company.

For instance: the criminal history of one of the founders, how they actually provide the LifeLock service (by putting security alerts on all your accounts), etc.


P.S. Thanks for the comments!

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