A Killer Testimonial that Actually Reduced Response!

by Ryan Healy · 1 comment

in Copywriting,Split-tests

I’ve been working with one of my copywriting clients for more than 3 years now. And during that time, I’ve had the opportunity to test a number of elements on his sales page.

One time he got a new testimonial that I thought was really good.

Before I tell you about the testimonial, it will help to explain to you the market my client is in.

He sells trading software for $99 a month. The software issues trading signals in real time so you know exactly when to enter or exit a trade.

The challenge is that the trading market is filled with all kinds of “bots” and software that don’t work. So when my client got a testimonial from a guy who’d made $600,000 in a week, I thought we’d struck pay dirt…


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{ 1 comment… read it below or add one }

1 Mike Morgan March 24, 2010 at 6:15 pm

Good stuff Ryan. That market is much more mature than many niches. They have seen and heard it all. When you have big claims you can make, or big proof, you must lay the ground work of building trust and believabilty BEFORE they will accept what you have to say.

Otherwise , you’re just another Carnival Barker. (In a sea of them…)

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