Comments on: A Killer Testimonial that Actually Reduced Response! http://copywritingcode.com/95/testimonial-reduced-response/ Copywriting Tips, Tricks & Lessons for Entrepreneurs, Business Owners, and Freelance Copywriters Sun, 16 May 2010 13:42:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mike Morgan http://copywritingcode.com/95/testimonial-reduced-response/comment-page-1/#comment-20 Mike Morgan Wed, 24 Mar 2010 23:15:55 +0000 http://www.copywritingcode.com/?p=95#comment-20 Good stuff Ryan. That market is much more mature than many niches. They have seen and heard it all. When you have big claims you can make, or big proof, you must lay the ground work of building trust and believabilty BEFORE they will accept what you have to say. Otherwise , you're just another Carnival Barker. (In a sea of them...) Good stuff Ryan. That market is much more mature than many niches. They have seen and heard it all. When you have big claims you can make, or big proof, you must lay the ground work of building trust and believabilty BEFORE they will accept what you have to say.

Otherwise , you’re just another Carnival Barker. (In a sea of them…)

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