FACT: You're Only
One Letter from Wealth!
For hundreds of years, intelligent men sought to transform lead into gold. Alas, it was all in vain. The best alchemist could never accomplish the feat.
Yet who could have ever guessed that one day you would be able take bits and bytes and convert them into cash?
This is the "modern miracle": That you can turn your words into the coin of the realm.
What's more, you may be just one letter away from wealth beyond your wildest dreams.
Advertising history is rife with examples of sales letters that have generated millions of dollars in profits. Some of these letters were 10 pages long... and some were only two!
Here's the bottom line: With the right training, anybody can turn words into wealth.
What Clients Are Saying...
"Ryan Healy is the BEST copywriter I know and one of the most brilliant marketing minds on the planet! Ryan knows how to think like a potential buyer and crafts messages that get attention and are super effective. Plus, he creates marketing strategies that get BIG results. I am thrilled with the results so far, including: creating an event, filling the event, and gross revenues of about $75,000 in a few weeks' time. (We're still counting the receipts.)"
Terri Levine, North Wales, PA
"What I love about Ryan is he doesn't go for the bunt. He goes for the grand slam. He swings for the fences and typically he hits one out of the park. He is superb and I vouch for him 100%."
Alex Mandossian, San Francisco, CA
"We have used Healy Marketing for several direct marketing pieces including email, direct mail and newspaper for our education seminars: National Grants Conferences, The Trump Institute, and Robert Shemin's Unlimited Riches. Ryan's copywriting has provided us successful results on time and on budget. I would highly recommend him for your direct marketing campaigns."
Sandy Goldman, Boca Raton, FL
Executive Director of Marketing
The Trump Institute
"Ryan epitomizes professionalism and courtesy in addition to delivering some of the best converting copy we have ever used. We used Ryan for the first time almost 2 years ago and his copy and ads are still in use today, a true testament to the quality and conversion rates we continue to experience with his copy."
Clint Holland, Camden, SC
"I've been in direct marketing of one sort or another for over 20 years. Well, I've hired the 'gurus,' and I've hired Ryan Healy, and the bottom line is Ryan's work has brought in more sales than any other copywriter I've worked with.
"Why? The answer is pretty simple. Ryan combines talent with a true work ethic and a real desire see his clients succeed. If you are looking to work with someone who wants you to succeed more than he wants to promote himself, Ryan Healy is your answer."
Les Schwartz, Fort Lauderdale, FL
"From the word 'go' Ryan is focused and reliable. I had over 30 clients I was building lead generation websites for and Ryan's copy helped them realize up to 40% conversion on squeeze pages requiring name, email, and phone number."
Alan Kaplan, Charlotte, NC
"The cool thing about Ryan is that he's a 'direct response creative'... and he's got very good project management and client skills as well. He helped us design winning ads and squeeze pages, resulting in 30%+ reduction in our CPL (cost per lead)."
Brad Clark, North Hampton, NH
"Wow, Ryan! You really are great at your job!! Now that you point out these things, each of your suggestions make so much sense they seem like they should have been obvious to us -- but they weren't! Your insight is immensely helpful. Thank you SO much!! I'll get to work on rewriting these right away."
Amy D. Desai, Attorney at Law
Greenwood Village, CO
"I recommend Ryan to all of my clients and have used him personally to develop pieces for myself. It is such a treat to be able to spend just 30 minutes being interviewed by him for the piece and then receive a brilliant first draft a few days later."
Graham White, Alberta, Canada
"Ryan is one of the most dedicated copywriters I know. He works hard, is a quick learner, is committed to success, thinks in innovative and creative ways, and provides high quality input on every project he is associated with."
John Holzmann, Littleton, CO
"I've had close to a 10% conversion rate on the sales letter, and that's for a $100 a month product, so it's doing phenomenal. My old squeeze page was doing 27%, which I thought was alright, but I made your suggestions and it's now over 35%. Everything you did was worth every penny I spent."
Matthew Glanfield, Ontario, Canada
"Ryan was recommended highly by a friend, and somehow managed to write accurate copy that ended up converting at over 7% (without a follow up auto-responder sequence). Every time I have used him, I have recouped my investment within 2 days of the promotion. The rest is pure gravy."
Michael Lovitch, Fort Worth, TX
"After one month, Ryan's copy has boosted our sales by 20% easily. Hiring Ryan will be worth far more than we paid."
Marquetta Breslin, Charleston, SC
"You took our raw ideas and refined them from a measly 10% opt-in and 1% conversion to a stellar 30% opt-in and roughly 6-8% conversion. For what you gave us, we would have gladly paid three times the price.
Lee Collins, Fenton, MI
"Ryan's sales copy pays for itself. When he created a promotion to sell our Global Puzzle, I was absolutely shocked when I saw the numbers coming in. One email he wrote sold 1,472 puzzles in only 13 days for $28,630.40 in gross retail revenue. Amazing!"
Roger Andresen, Atlanta, GA
"My split-test results look like I have another clear winner from your efforts. So hiring you will pay for itself many times over."
Jimmy Sweeney, Calabasas, CA
"I've worked in Sales and Marketing for close to 25 years and I have never encountered a better copywriter than you are. You are truly gifted."
Sharen Stamp, Evergreen, CO
"Ryan Healy created the squeeze page for Think Two Products Ahead. To date, 64% of the people who have come by have gone through the double opt-in process, so Ryan, those are extraordinary numbers and you've created magic."
Ben Mack, Atlanta, GA
"Ryan's copy is simply phenomenal. The most recent project he completed has already produced 8 deals for me in just 4 weeks. That's worth over $15,000 to me to be conservative. If this pace continues, I'll make an additional $125,000 this year alone."
Jon-Paul Torres, Denver, CO
"Hey dude. Congrats. You just got a 72.6% opt-in rate."
Tellman Knudson, Brattleboro, VT
"Thank you for helping us get 30 new leads to our live informational meeting this month. Your letter was right on target. Furthermore, it generated higher quality prospects than we had anticipated. I look forward to working with you again soon."
Brendan Miller, Colorado Springs, CO
Pulte Homes, Colorado Springs Division
"Time and again, Ryan has far exceeded my expectations and crafted copy that makes me want to buy my own products. If you have the chance to work with Ryan, I urge you to take it and not spend a second deliberating. He gets my highest recommendation and full endorsement."
Marc Goldman, White Plains, NY
"Ryan's copy got four times our normal response rate. I'm now planning to hire him to write up a holiday promotion."
Maria Gonzalez, Commerce City, CO
Maria's House Cleaning Service
"Before we hired you, Ryan, we averaged 4 people per session... 8 at the most. All that's changed since you wrote the sales letter. We've had as many as 16 people and as few as 10 in a session. The average is now 12 per session. That's a 300% increase from your efforts!"
Vasili Kastashchuk, Alberta, Canada
"Ryan is a student of the game. He's always looking to better his skills, even though he's at the top 1% of his profession."
Dr. Ron Spallone, Lakewood, CO
"Ryan, you came up with really snappy copy... in fact much of it was brilliant. Plus, you've been a pleasure to work with. You've been a steady presence (even during crazy months) and eager to contribute all along the way. Thank you."
Brian Burt, Oakland, CA
What Colleagues Are Saying...
"One of only a handful of copywriters who get it. Pray he doesn't get hired by your competition."
Michel Fortin, Ontario, Canada
"Ryan Healy is the Ray Bradbury of copywriting. He says more in one sentence than other writers can say in an entire page."
Ray Edwards, Spokane, WA
"Not only is Ryan an excellent copywriter, but he loves to test and track everything. In fact, you cannot talk to him for more than a few minutes before he starts telling you about an interesting test he's seen or heard about that you can then apply to one of your ads. (Sometimes I feel like I should be paying him a consulting fee when just casually chatting on the horn.)"
Ben Settle, Gold Coast, OR
"If you really want to know how to create profit-pulling, sales-generating copy? Ask a pro! One of the leading pros in the business today is Ryan Healy."
JP Maroney, Tyler, TX
"I've been following copywriter Ryan Healy closely for a couple of years now. He's a very bright guy and always generous with the good stuff."
Kevin Rogers, St. Petersburg, FL
~ Web Copy That Sells! ~
How to Write Direct Response
Copy for Online Sales
If you'd like to discover how to magically turn words into wealth... how to write direct response web copy that pulls in customers like clockwork... and how to squeeze more money out of every promotion you ever write... then this may be the most profitable letter you ever read.
I've taken 9+ years worth of "in-the-trenches" copywriting experience and boiled it down into practical in-depth lessons you can use right now to increase conversions, sell more products, and fatten your profits -- no matter what the economy is doing!
These lessons have taken me years to discover and master. You, on the other hand, get the essence of each lesson in minutes. Here are some of the things you'll learn once you're on the inside...
How to craft winning offers. (Do this right and you're practically guaranteed a flood of new customers -- even if you write your pitch with crayon on a brown paper bag!)
How to write headlines that demand attention. No mamby- pamby theory here... only what's been proven to work in the real world of online and offline marketing!
How to quickly build a swipe file of profitable direct mail letters. "A-list" copywriters often get paid $25,000 plus royalties for the packages they write. Here's how you can get your hands on those letters for free if you want.
How to write copy in half the time -- without ever putting pen to paper! (This little secret can save you hours of writing time... and make writing a 10-page sales letter seem effortless.)
How to create scarcity for your offer when scarcity doesn't exist! (This is extremely important if you're selling digital products that have unlimited supply. And don't worry, you won't have to lie or make up fake numbers to create scarcity once you know this secret.)
And much, much more.
In fact, after reading one of my in-depth web copy lessons, Lawrence Bernstein said this...
In case you don't know, Lawrence is an accomplished copywriter and the #1 direct response researcher (and archiver) on the planet. He probably knows more about the history of advertising than anybody alive today.
If what I've published inside Copywriting Code is enough to impress Lawrence, I'm willing to bet it will impress you, too.
Keep in mind, the articles I write are not your typical 300-word blog post. Most articles in the Member Area run between 1,000 and 2,000 words in length. One reader called them "meaty."
Even better: As the site grows, you will automatically get access to all the new content that's added (articles, audio, and video).
Who Am I & Why Am I
Qualified to Teach Copywriting?
My name is Ryan Healy. I've been a direct response copywriter for more than 9 years now (3 years employed, 6 years freelance). I've worked with 90+ clients, written hundreds of sales letters, and thousands of emails.
What's more, I've personally been involved in six-figure product launches, filling seminars, and many other types of projects. I've written copy for:
All of this has put me in a unique position to see what really works (and what doesn't) in the marketing jungles of the 21st Century.
Not only have I experienced firsthand how to generate sales through the written word, I've also had plenty of "book training," too.
I've devoured the works of "old masters" like Eugene Schwartz, Claude Hopkins, and David Ogilvy. And I've paid good money to learn from modern copywriting giants like Clayton Makepeace, Carline-Anglade Cole, and Michel Fortin.
What's more, I've delved deep into the psychology of persuasion by studying books like Influence (Rober Cialdini), Predictably Irrational (by Dan Ariely), and The Paradox of Choice (by Barry Schwartz).
Finally (and possibly most important), I'm a dedicated student of split-testing. And that means I don't rely on my gut -- or my opinions -- to determine what sales messages work best.
Rather, I turn to "the court of last resort" and let the market vote with their wallets.
This has led to many surprising discoveries... discoveries that I will be sharing with you inside the Copywriting Code membership site. Discoveries like...
A simple one-word headline tweak that bumped conversions instantly.
A "killer" testimonial that actually reduced response!
Order buttons that increase sales.
A crazy headline that I never expected to win... but did.
Real split-test results are the kind of marketing intelligence that can be put to use immediately to grow your own business.
"What Is Copywriting Code
& Why Should You Join?"
Copywriting Code is a membership site for entrepreneurs, business owners, and copywriters who want to learn how to write web copy that sells.
Do you do a lot of selling online?
Do you use sales letters to bring in new customers?
Do you split-test your letters, or are you interested in seeing real-world split-testing results?
Do you send out postcards, flyers, or direct mail to your prospects and customers?
Do you reguarly write and send email promotions to your list?
Most importantly, would you like to get better results from the advertising you're already doing?
If you answered yes to any of the above questions, then Copywriting Code will undoubtedly pay you back many times over.
Copywriting Code membership is perfect for:
Activating Your Membership Is Easy!
Access to Copywriting Code is only
$29.95 $19.95 a month. Your membership gives you access to ALL the protected content on the site.
Or, select the quarterly option -- $49.75 every three months -- and you'll automatically save 17%. This is the equivalent of a "buy 5 months, get 1 free" deal.
If you're doing any online marketing, you will easily make your money back many times over. How can I say that? Simple.
Just one new piece of information that you apply that increases your sales pays for your membership. Do you think by applying what you learn that you could make one extra sale per month? How about two... six... ten?
Because Copywriting Code is so affordable, I bet just one extra sale a month is all you need for your membership to pay for itself.
And if for some strange reason you're not thrilled with the value of membership, simply email me at email@example.com within 30 days of signing up and I'll give you a full refund. After that, cancel anytime -- no questions asked.
3 Special Bonus Gifts
When You Sign Up Today...
In addition to all the lessons I've already posted to the Members Area, you'll also get instant access to 3 special bonus gifts.
Bonus Gift #1:
How to Get Your First Real Copywriting Client in 14 Days or Less!
If you're a freelance copywriter... or even if you're in a B2B service business... you'll really appreciate this.
"How to Get Your First Real Copywriting Client in 14 Days or Less!" is a 56-page PDF report that I currently sell for $35 on ClickBank. It's the story of how I got started as a freelance copywriter and how I built my book of clients.
I share with you the different sources I used to drum up clients fast... how I developed my fee schedule... how I began to get regular referrals from my clients and even my competitors... and a whole lot more.
Bonus Gift #2:
How to Write Google Ads That Get Clicked
If you use Google Adwords to promote your products or services online, then you're in luck. Because you'll also receive a special 9-page report all about how to write Google PPC ads that get clicked and generate sales (or leads, in case that's what you want).
I've personally spent thousands of dollars of my own money -- as well as thousands of dollars of client money -- to test and track the results of PPC campaigns that I've been responsible for creating and managing.
Plus, I'm one of the top writers at BoostCTR, a company that specializes in improving PPC ad copy for clients.
So the information you'll find in this report is not based on theory, but rather on years of personal experience producing real-world results for myself and clients.
Bonus Gift #3:
Scientific Advertising Audio Book
Scientific Advertising by Claude Hopkins is one of my favorite copywriting books of all time. I've read it straight through three times, and I've quoted it many times besides.
I'm not sure what it is about the book that appeals to me so much. Maybe it's the simplicity of the lessons. Or maybe it's the slightly old-fashioned language. Or maybe it's just the timelessness of the principles Hopkins outlines. Whatever it is, I love this book!
Here's what I did: I actually recorded the entire book, chapter by chapter, using the mic that plugs into my computer. I then uploaded each chapter to Audio Acrobat. You can download all 21 MP3 files... or you can stream them over your computer.
Since each of the 21 chapters is 10 minutes or less, you can literally listen to the whole book in 21 days by listening for less than 10 minutes a day.
Remember: You get all 3 of these bonus gifts for free when you sign up. Two of these gifts sell elsewhere for $35 and $10 respectively, so that's at least a $45 extra value -- on top of everything else!
Act Now & Start Selling More Online!
If you've read this far, I imagine you're the type of person who would benefit from Copywriting Code the most.
Membership is only
$29.95 $19.95 a month if you act right now. That's about 65 cents a day -- less than half of what you'd spend on a daily cup o' joe at Starbucks.
Plus, you get $45+ in free bonus gifts the moment you sign up.
I can't promise how long this offer will be available. But once you subscribe, you are guaranteed that rate for as long as you remain a member. Plus, as a member, you'll get full access to Copywriting Code, including ALL the content that's currently in the site -- and all the content I am planning to publish.
If you want to discover the secrets of writing web copy that sells... have a specific online marketing problem you're dealing with... or if you just want to soak up 9+ years of direct response experience (and use it to instantly grow your online business)... then you'll find exactly what you're looking for.
Sign up now. As a courtesy to you, I'll automatically renew your membership until you tell me to stop. You can cancel anytime by emailing me at firstname.lastname@example.org. (See how easy this is?)
Go ahead and fill out the form below to become a member (payment info is entered on Page 2). You will receive your "key" to the Copywriting Code vault as soon as your membership is activated.