From the category archives:

Objections

For any piece of copy to successfully generate a sale, it must do a few critical things. One of these things is overcoming objections.

Many times your prospect will actually want what you have — and want it badly — but he will not buy it. Why? Usually it’s because of an objection he has that has not been sufficiently addressed in your copy.

So as you write, think about all the objections your prospect might have. Then try to seamlessly overcome those objections in your copy.

With that in mind, here are a few methods for identifying and overcoming objections in sales copy…

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