3 Ways You Can Profit from Better Copywriting Skills

Copywriting has been good to me. I’ve been writing copy full time since 2002, and I’ve been freelancing full time since 2005. With the exception of one particularly bad stretch that lasted about 18 months, copywriting has provided me and my family with a good living and an above-average lifestyle. (Not that you’d know it from […]

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Dear Google, Please Take Me Off Your Dumb Mailing List

Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…

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If This Terrible Ad Sold 2 Cans of Paint, I Would Be Shocked

As I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is: “Roll Over for More” This ad is a disaster. Here’s why…

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[Client Nightmare] 6 Dead Giveaways that Told Me to Say “No”

Obviously, I don’t do business with every potential client who contacts me. Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me. Such is the case here. I’ve reproduced our correspondence (with name removed) so you […]

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Bad Month? How to Survive Lean Times in Copywriting

Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…

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