From the category archives:


In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”

At the time Pressfield wrote this, it was probably fairly accurate. Today, I think the observation deserves to be expanded. It’s more like this:

“It’s not the writing part that’s hard. What’s hard is sitting down to write, turning off all distractions, and actually writing the first sentence.”

I recently published a post on my other blog about how much time is lost in transition. It’s all the starting and stopping — like a car in a traffic jam — that crushes momentum and brings productivity to a grinding halt.

With that in mind, I offer these productivity tips for copywriters and anybody else who writes copy.

[click to continue…]


Have you ever sat down to write, then just stared at your computer screen struggling to type the first word? Or have you ever begun to write, then been sidetracked by a thousand distractions?

It’s happened to me.

It’s amazing, when you think about it. Here we are in the 21st Century with the most powerful, compact computers ever conceived of. Not only that, we’re connected to the largest database of information ever compiled in all of history!

And yet, for all this “pomp and circumstance” — you know… snazzy computers and wifi connections galore — we still have trouble writing.

Fortunately, I come bearing good news.

You see, I’ve discovered an ancient technology that can literally shatter writer’s block. This technology will almost instantly overcome your inertia and put you on the fast track to finishing any ad or sales letter faster than you would have imagined.

What is it? Quite simply…

[click to continue…]