From the category archives:

Split-tests

I’ve been working with one of my copywriting clients for more than 3 years now. And during that time, I’ve had the opportunity to test a number of elements on his sales page.

One time he got a new testimonial that I thought was really good.

Before I tell you about the testimonial, it will help to explain to you the market my client is in.

He sells trading software for $99 a month. The software issues trading signals in real time so you know exactly when to enter or exit a trade.

The challenge is that the trading market is filled with all kinds of “bots” and software that don’t work. So when my client got a testimonial from a guy who’d made $600,000 in a week, I thought we’d struck pay dirt…

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