From the monthly archives:

March 2010

For any piece of copy to successfully generate a sale, it must do a few critical things. One of these things is overcoming objections.

Many times your prospect will actually want what you have — and want it badly — but he will not buy it. Why? Usually it’s because of an objection he has that has not been sufficiently addressed in your copy.

So as you write, think about all the objections your prospect might have. Then try to seamlessly overcome those objections in your copy.

With that in mind, here are a few methods for identifying and overcoming objections in sales copy…

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If you’re publishing your sales letter online, then clearly your order links and order buttons will be a critical part of your sales process.

But this raises a bunch of questions. For instance:

  • How many order links should you include?
  • Where should they be placed on the page?
  • What’s better: order links or order buttons?
  • Which colors work best?

The answers to these questions are not always black and white, but there are a few time-tested principles you can use to help boost your conversions.

So in this post, I’m going to share with you everything I know about order links and order buttons…

How do you know where to place your “order now” or “add to cart” button? How many of them do you use?

Claude Hopkins once wrote that any obvious attempt to sell will cause your prospect to raise his buying defenses.

I believe any kind of order link or “add to cart” button is an obvious attempt to sell, so I generally will avoid using them until…

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