From the monthly archives:

January 2012

A long-time Copywriting Code subscriber asks the following question:

How do you write copy for women vs. men as I hear that it needs to be different?

Very few markets are 100% women or 100% men, but often a market will be made up primarily of one or the other.

If you know the majority of your target market is comprised of women, you will naturally choose a different tone when writing to them than you would when writing to men.

And vice versa.

But the questions still remain: How exactly do you sell to women? How exactly do you sell to men? What are the differences?

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