From the monthly archives:

November 2012

The subject line you use in your email is the second-most important factor in getting your email opened, read, and acted upon.

The most important factor in getting your email opened is what you put in the “From” line. Obviously, you can’t change that every time you send an email, but you can experiment with subject lines.

But what makes for a good subject line? And how do you write them?

To help you answer those questions, I’ve collected 45 of the best subject lines that have shown up in my inbox over the last six months and compiled them here. I’ve not only included the subject line and the date I received it, I’ve also added my comments as to why it works.

Even better, I’ve organized the subject lines into categories so it’s easier to compare subject lines that do the same thing — in different markets and to different lists.

By studying these subject lines and modeling them, you’ll be able to write more powerful subject lines that get your emails opened and read.

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