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Claude Hopkins

Scientific Advertising by Claude Hopkins is one of my favorite copywriting books of all time. I’ve read it straight through three times, and I’ve quoted it many times besides.

I’m not sure what it is about the book that appeals to me so much. Maybe it’s the simplicity of the lessons. Or maybe it’s the slightly old-fashioned language. Or maybe it’s just the timelessness of the principles Hopkins outlines. Whatever it is, I love this book!

Here’s what I did: I actually recorded the entire book, chapter by chapter, using the mic that plugs into my computer. I then uploaded each chapter to Audio Acrobat. You can download all 21 MP3 files… or you can stream them over your computer.

Since each of the 21 chapters is 10 minutes or less, you can literally listen to the whole book in 21 days by listening for less than 10 minutes a day.

I currently sell this audio book for $10, but it’s yours FREE as a member of Copywriting Code. Enjoy!

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If you’re publishing your sales letter online, then clearly your order links and order buttons will be a critical part of your sales process.

But this raises a bunch of questions. For instance:

  • How many order links should you include?
  • Where should they be placed on the page?
  • What’s better: order links or order buttons?
  • Which colors work best?

The answers to these questions are not always black and white, but there are a few time-tested principles you can use to help boost your conversions.

So in this post, I’m going to share with you everything I know about order links and order buttons…

How do you know where to place your “order now” or “add to cart” button? How many of them do you use?

Claude Hopkins once wrote that any obvious attempt to sell will cause your prospect to raise his buying defenses.

I believe any kind of order link or “add to cart” button is an obvious attempt to sell, so I generally will avoid using them until…

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