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Conversions

As I write this, consumers are becoming more skeptical of online sales claims than they’ve ever been.

If you are selling anything on the web, you are automatically assumed to be guilty of lying or, at the very best, exaggerating. And in order to make the sale and earn a new customer, you must definitively prove the claims you’ve made.

How do you prove your claims? By offering proof, of course.

I have come up with 6 different forms of proof that instantly boost web copy conversions. Add to your web copy as many forms of proof as you can and your conversions are practically guaranteed to go up.

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If you’re publishing your sales letter online, then clearly your order links and order buttons will be a critical part of your sales process.

But this raises a bunch of questions. For instance:

  • How many order links should you include?
  • Where should they be placed on the page?
  • What’s better: order links or order buttons?
  • Which colors work best?

The answers to these questions are not always black and white, but there are a few time-tested principles you can use to help boost your conversions.

So in this post, I’m going to share with you everything I know about order links and order buttons…

How do you know where to place your “order now” or “add to cart” button? How many of them do you use?

Claude Hopkins once wrote that any obvious attempt to sell will cause your prospect to raise his buying defenses.

I believe any kind of order link or “add to cart” button is an obvious attempt to sell, so I generally will avoid using them until…

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