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Copywriting

For the last four years or so, I’ve been selling an ebook called “How to Get Your First Real Copywriting Client in 14 Days or Less” through Clickbank. This 56-page ebook has sold for $35 up to $49.95 (I’ve done some price testing).

So far, I’ve never given this ebook away as a bonus gift. But that is changing starting today.

Now, for the first time, you can download a free copy of “How to Get Your First Real Copywriting Client in 14 Days or Less” when you become a Copywriting Code member.

You can download the ebook as soon as you become a member — no strings attached.

Obviously, if you join and cancel after one month I’ll lose money. But I’m hoping I can prove to you the value of membership and that you’ll stay much longer than that.

(I’m not really concerned though. Based on my records, most members stay at least 6 months.)

If you are not yet a Copywriting Code member, you can learn more about the ebook here (link opens in a new tab): “How to Get Your First Real Copywriting Client in 14 Days or Less”

And if you are a member already, here is the link to download the PDF…

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Whether you’re a copywriter or a direct marketer or a blogger, it’s critical that you develop the ability to get and keep people’s attention.

This is the focus of the following MP3 recording in which Mike Dolpies interviews me about advertising in general and how to get and keep attention in any market.

Mike is a guy who provides marketing advice to owners of martial arts studios. And we did this particular interview for his paying members.

And since you’re a paying member of Copywriting Code, I’m sharing the interview with you as well. The interview is just 38 minutes long, so it’s easy to listen to even if you’ve got a busy schedule.

In this interview you’ll learn:

  • How to mind-read your market.
  • Counter-intuitive copywriting tips.
  • What you shouldn’t do in an email subject line.
  • How to be so compelling your prospects can’t look away.
  • And more…

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I’ve set up somewhere between 50 and 100 different split-tests. I don’t know the exact figure because I’ve never tracked it. Plus, the tests I’ve conducted are divided between multiple Google accounts, therefore difficult to track.

Anyhow, during the last video, I shared some interesting split-test results with you.

Today, I want to show you how to set up your first split-test. It’s actually not that difficult. Once you get the hang of it, it should take you no more than about 5-10 minutes to set up a new test.

What’s interesting about this video is you get to see me set up a new test on my own web site, but you don’t get to see the outcome… yet. That’s because this is a brand new test. I don’t even know the outcome!

So as you watch, take a look at both versions of the page and decide which one you think will win, and why. I’ll create a new video in a few weeks to let you know the outcome of this test.

Alright, enough of my yapping. Watch the 21-minute video “Setting Up Your First Split-Test” below.

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Have you ever heard of Kaizen? It’s the idea of constant gradual improvement. If you can get just a little bit better every day, it won’t be long before you’ve made huge, noticeable improvements.

One way you can apply the concept of Kaizen to your copywriting is to start split-testing. This is one of those things lots of people talk about, but few people actually do.

In case you don’t know, a basic A/B split-test is where you compare two different versions of a sales letter to see which one converts more prospects into customers.

Each version of the letter might be wildly different. Or, if you’re short on ideas, the two versions may actually be quite similar, with only minor differences.

I’m always amazed by the little changes that make a big difference. For instance, in the 7-minute video that follows, I share with you a two-word change that increased response by 28.2%. What two words am I talking about? Well, you’ll have to click the Play button to find out…

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Sometimes you can learn a lot from movies. They’re often packed with copywriting, advertising, and marketing secrets — if only you will take the time to look.

For instance, movies can teach you a lot about how to “pace” your ads to keep your readers hanging on until they read every last word. And movies can teach you a lot about timeless story formats that work over and over again.

But one recent movie in particular stands out to me for the lesson it contains. And that movie is James Cameron’s Avatar.

In Avatar, the main character Jake Sully is a crippled ex-Marine. And through some strange feat of biological engineering, he is able to somehow use his mind to remotely control a giant lab-grown body.

Sully’s full-time job then becomes to “infiltrate” a race of people called the Na’vi. He pretends to be a real Na’vi to gain their trust and learn information that can be used against them.

Of course, the entire time Sully’s real body is back at “home base” while he is mentally manning this “biological robot” (so to speak).

Anyway, when you think about it, this is often what’s required to write truly persuasive sales copy…

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