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Distractions

In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”

At the time Pressfield wrote this, it was probably fairly accurate. Today, I think the observation deserves to be expanded. It’s more like this:

“It’s not the writing part that’s hard. What’s hard is sitting down to write, turning off all distractions, and actually writing the first sentence.”

I recently published a post on my other blog about how much time is lost in transition. It’s all the starting and stopping — like a car in a traffic jam — that crushes momentum and brings productivity to a grinding halt.

With that in mind, I offer these productivity tips for copywriters and anybody else who writes copy.

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Once you’ve completed writing a promotion, most of the hard work is over. But there is still one more critical step to make sure your copy is as tight as it can possibly be.

The step I’m referring to is… the editing step.

As I’ve mentioned before, a great way to edit is to read your copy out loud. Just print up your letter or email or landing page and read it out loud, by yourself, in a room where there are no distractions.

Rough spots will stand out because you’ll “stumble” if the writing isn’t perfectly clear.

Now, as you read through your copy (both quietly and out loud), you need to be asking yourself a series of specific questions. These questions will focus your mind so that you can make your sales copy as smooth and persuasive as possible.

Here are the questions:

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Have you ever sat down to write, then just stared at your computer screen struggling to type the first word? Or have you ever begun to write, then been sidetracked by a thousand distractions?

It’s happened to me.

It’s amazing, when you think about it. Here we are in the 21st Century with the most powerful, compact computers ever conceived of. Not only that, we’re connected to the largest database of information ever compiled in all of history!

And yet, for all this “pomp and circumstance” — you know… snazzy computers and wifi connections galore — we still have trouble writing.

Fortunately, I come bearing good news.

You see, I’ve discovered an ancient technology that can literally shatter writer’s block. This technology will almost instantly overcome your inertia and put you on the fast track to finishing any ad or sales letter faster than you would have imagined.

What is it? Quite simply…

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