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Freelance Copywriter

As I write this, consumers are becoming more skeptical of online sales claims than they’ve ever been.

If you are selling anything on the web, you are automatically assumed to be guilty of lying or, at the very best, exaggerating. And in order to make the sale and earn a new customer, you must definitively prove the claims you’ve made.

How do you prove your claims? By offering proof, of course.

I have come up with 6 different forms of proof that instantly boost web copy conversions. Add to your web copy as many forms of proof as you can and your conversions are practically guaranteed to go up.

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Here’s an excellent post from my friend and colleague, John Manley. If you don’t know John, he’s a fellow freelance copywriter who has conducted dozens of copy tests.

So when I stumbled upon this “lost” email he’d sent me a couple years ago, I asked for his permission to share it with you. Thankfully, he agreed. Enjoy!

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Why Did This Price Test Fail: Price Point or World Events?

From September to November 2008 I executed a test on copy I wrote for one of my alternative health clients.

Up until the test this online copy routinely produced an average of $2.25 in sales for every $1 spent on generating traffic.

Not bad, for a front end product, eh?

The copy promotes an ebook (plus other digital bonuses) for $37 and upsells to the audio version for an extra $10.

I decided to test what would happen by dropping the price by $10. The results were truly shocking…

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