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For the last four years or so, I’ve been selling an ebook called “How to Get Your First Real Copywriting Client in 14 Days or Less” through Clickbank. This 56-page ebook has sold for $35 up to $49.95 (I’ve done some price testing).

So far, I’ve never given this ebook away as a bonus gift. But that is changing starting today.

Now, for the first time, you can download a free copy of “How to Get Your First Real Copywriting Client in 14 Days or Less” when you become a Copywriting Code member.

You can download the ebook as soon as you become a member — no strings attached.

Obviously, if you join and cancel after one month I’ll lose money. But I’m hoping I can prove to you the value of membership and that you’ll stay much longer than that.

(I’m not really concerned though. Based on my records, most members stay at least 6 months.)

If you are not yet a Copywriting Code member, you can learn more about the ebook here (link opens in a new tab): “How to Get Your First Real Copywriting Client in 14 Days or Less”

And if you are a member already, here is the link to download the PDF…

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Your house needs painting. The south and west sides are especially faded, and the HOA has sent you a notice saying you have 60 days to get your house re-painted. Nobody has recommended a house painter to you, so you’re on the look-out.

One day you walk to your mailbox and find inside a letter advertising a house-painting service.

The story and the appeal seem decent enough. It’s a family run business. They take pride in their work. And if you call by a certain date you’ll save 15%. Plus, they use paint sprayers, which is faster and slightly more affordable. There’s a number to call.

Not a bad offer, but not especially compelling either. You think about calling, but you get interrupted and you forget to come back to it.

Then, a few days later, you find another letter in your mailbox once again advertising house-painting services. You eagerly read the letter because with each passing day you’re feeling more urgency to just hire somebody.

Unfortunately, you become even more confused. This is a family run business, too! They also say they take pride in their work. They use paint sprayers… and, wouldn’t you know it… they’re offering a 15% discount.

Same story, different day. The only significant differences you notice are that the letters are printed on different colored paper; there are different logos; and of course different phone numbers. You still don’t really know who to call. With the information you’ve got, you may as well flip a coin.

This imaginary scenario is unfortunately all too real for consumers all over the country. They’re ready to spend money — they just don’t know who to spend it with! And because so much advertising looks the same and sounds the same, consumers have a hard time deciding who to call.

Fortunately, there’s an easy way for you to instantly stand out, get noticed, and make the sale. It’s called differentiation.

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