The subject line you use in your email is the second-most important factor in getting your email opened, read, and acted upon.
The most important factor in getting your email opened is what you put in the “From” line. Obviously, you can’t change that every time you send an email, but you can experiment with subject lines.
But what makes for a good subject line? And how do you write them?
To help you answer those questions, I’ve collected 45 of the best subject lines that have shown up in my inbox over the last six months and compiled them here. I’ve not only included the subject line and the date I received it, I’ve also added my comments as to why it works.
Even better, I’ve organized the subject lines into categories so it’s easier to compare subject lines that do the same thing — in different markets and to different lists.
By studying these subject lines and modeling them, you’ll be able to write more powerful subject lines that get your emails opened and read.
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Ever wondered exactly how to swipe a sales letter? If so, you’ll want to pay close attention. Because in just a moment I’m going to demonstrate HOW to swipe a sales letter.
But first, you should know: While I don’t generally swipe whole ads, you can actually write fairly strong copy by swiping.
When I say swiping, I don’t mean plagiarizing. Plagiarizing is stealing copy word-for-word; swiping is taking similar ideas, concepts, or copy structure from one ad and using them in another.
Some people take the idea of swiping too far. For instance, you would never want to take somebody’s copy and then just replace a few words here and there. This is basically plagiarizing.
Of course, it’s easy to create a list of “dos” and “don’ts” without ever fully communicating the right way to swipe a sales letter. With that in mind, I figured I’d actually show you three sales letters for three different products.
- The first one is the famous Wall Street Journal letter.
- The second one is a swipe of the Wall Street Journal letter.
- And the third one is my swipe of the Wall Street Journal letter.
Each of these letters uses the same structure and some of the same selling arguments to make their case. Take a look…
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