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As I write this, consumers are becoming more skeptical of online sales claims than they’ve ever been.

If you are selling anything on the web, you are automatically assumed to be guilty of lying or, at the very best, exaggerating. And in order to make the sale and earn a new customer, you must definitively prove the claims you’ve made.

How do you prove your claims? By offering proof, of course.

I have come up with 6 different forms of proof that instantly boost web copy conversions. Add to your web copy as many forms of proof as you can and your conversions are practically guaranteed to go up.

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If you’re publishing your sales letter online, then clearly your order links and order buttons will be a critical part of your sales process.

But this raises a bunch of questions. For instance:

  • How many order links should you include?
  • Where should they be placed on the page?
  • What’s better: order links or order buttons?
  • Which colors work best?

The answers to these questions are not always black and white, but there are a few time-tested principles you can use to help boost your conversions.

So in this post, I’m going to share with you everything I know about order links and order buttons…

How do you know where to place your “order now” or “add to cart” button? How many of them do you use?

Claude Hopkins once wrote that any obvious attempt to sell will cause your prospect to raise his buying defenses.

I believe any kind of order link or “add to cart” button is an obvious attempt to sell, so I generally will avoid using them until…

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I’ve been working with one of my copywriting clients for more than 3 years now. And during that time, I’ve had the opportunity to test a number of elements on his sales page.

One time he got a new testimonial that I thought was really good.

Before I tell you about the testimonial, it will help to explain to you the market my client is in.

He sells trading software for $99 a month. The software issues trading signals in real time so you know exactly when to enter or exit a trade.

The challenge is that the trading market is filled with all kinds of “bots” and software that don’t work. So when my client got a testimonial from a guy who’d made $600,000 in a week, I thought we’d struck pay dirt…

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