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Money

For the last four years or so, I’ve been selling an ebook called “How to Get Your First Real Copywriting Client in 14 Days or Less” through Clickbank. This 56-page ebook has sold for $35 up to $49.95 (I’ve done some price testing).

So far, I’ve never given this ebook away as a bonus gift. But that is changing starting today.

Now, for the first time, you can download a free copy of “How to Get Your First Real Copywriting Client in 14 Days or Less” when you become a Copywriting Code member.

You can download the ebook as soon as you become a member — no strings attached.

Obviously, if you join and cancel after one month I’ll lose money. But I’m hoping I can prove to you the value of membership and that you’ll stay much longer than that.

(I’m not really concerned though. Based on my records, most members stay at least 6 months.)

If you are not yet a Copywriting Code member, you can learn more about the ebook here (link opens in a new tab): “How to Get Your First Real Copywriting Client in 14 Days or Less”

And if you are a member already, here is the link to download the PDF…

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Your house needs painting. The south and west sides are especially faded, and the HOA has sent you a notice saying you have 60 days to get your house re-painted. Nobody has recommended a house painter to you, so you’re on the look-out.

One day you walk to your mailbox and find inside a letter advertising a house-painting service.

The story and the appeal seem decent enough. It’s a family run business. They take pride in their work. And if you call by a certain date you’ll save 15%. Plus, they use paint sprayers, which is faster and slightly more affordable. There’s a number to call.

Not a bad offer, but not especially compelling either. You think about calling, but you get interrupted and you forget to come back to it.

Then, a few days later, you find another letter in your mailbox once again advertising house-painting services. You eagerly read the letter because with each passing day you’re feeling more urgency to just hire somebody.

Unfortunately, you become even more confused. This is a family run business, too! They also say they take pride in their work. They use paint sprayers… and, wouldn’t you know it… they’re offering a 15% discount.

Same story, different day. The only significant differences you notice are that the letters are printed on different colored paper; there are different logos; and of course different phone numbers. You still don’t really know who to call. With the information you’ve got, you may as well flip a coin.

This imaginary scenario is unfortunately all too real for consumers all over the country. They’re ready to spend money — they just don’t know who to spend it with! And because so much advertising looks the same and sounds the same, consumers have a hard time deciding who to call.

Fortunately, there’s an easy way for you to instantly stand out, get noticed, and make the sale. It’s called differentiation.

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